Development of a Digital Platform with an Integrated 3D Configurator for Clothing Customization
Main Article Content
Abstract
Amidst the rapid growth of e-commerce and increasing demand for personalization, the Russian market for customized clothing faces a shortage of technological and widely accessible solutions. This paper presents the results of a research and implementation project focused on developing a multi-brand digital platform with an integrated 3D configurator, aimed at transforming the pre-order cycle. The solution enables customers to interactively create garment designs in a web environment, while allowing designers to optimize logistics and minimize overproduction.
The primary scientific and technical contribution of this work lies in its detailed description of the platform's target architecture and a scalable 3D model processing pipeline that ensures model optimization and correct browser-based rendering. An additional contribution is the developed methodology for preparing and optimizing 3D garment models for web visualization. Formalized as a set of technical requirements, this methodology achieves a balance between visual quality and performance.
As a result of this research, the authors have addressed the challenge of unifying 3D model formats from different designers within a multi-brand digital platform—a key distinction from existing single-brand solutions. Furthermore, the implemented technology enables the customization of 3D clothing models with interactive real-time visualization of all design modifications on a single screen.
The technological feasibility and effectiveness of the solution are substantiated by a comparative analysis of existing alternatives, a market analysis using the PAM-TAM-SAM-SOM model, and an assessment of functional requirements.
The article also outlines a practical strategy for implementing the digital platform, making it a valuable resource for researchers and practitioners working at the intersection of e-commerce, computer graphics, and the digital transformation of business processes.
Article Details
References
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