Author have specified contradictions and tendencies of informatization for the higher school. On the basis for the overview of a number of researches in the field of problems for the electronic scientific and educational environment of higher education institution and a detailed statement of electronic services of the Kazan national research technical university need of forming of open model of the academic knowledge of higher education institution is proved. In article the purpose and functions of open model of the academic knowledge, mainly – for life-long education and interaction with a business environment are stated. In particular, the virtual centers of competences as the instrument of management of educational and scientific activities, joint with a business environment, for strengthening of competitiveness of educational service are offered.